The MKT1 Field Guide to B2B startup marketing | Part 1

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Over the years of writing MKT1, what started as ad hoc commentary on how to actually do modern B2B startup marketing has evolved into something bigger—a connected set of frameworks, definitions, and resources. It’s become the MKT1 Method: a practical system for setting strategy, planning, executing effectively, and building marketing teams.

But as the system has grown, I find myself referencing and re-referencing past frameworks and concepts, things like the GACCS Brief, KPI vs. KPO Goals, Marketing Advantages, and Fuel and Engine. I sound like a broken record. And if you’re new to MKT1, there should be a faster way to get introduced to the methodology that underlies everything I write. And if you’re an MKT1 OG, you might want a refresher from time to time or something to share with your team to get them up to speed. So I decided to create this reference to help all of us!

If MKT1 is a map, this is the legend. If MKT1 is a skyscraper (or my preference, a mid-century cabin by a lake), this is the blueprint. If MKT1 is a human body (weird thought), this is your Gray’s Anatomy. If MKT1 is a car, this is the manual. If MKT1 is a college class, this is the (super detailed) syllabus.

Okay, I’ll stop, you get it. Let’s get to the frameworks!

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