Monday Musings (4/1/19)

Hey everybody, 

I’ll be speaking at Bloomberg in Washington D.C on Friday at 10:30 am. 

I’ll be talking about why Twitter is such a powerful force in the financial industry, and why amateur and professional finance writers are seeing so much success. 

If you’re in the area, I’d love to see you there. You can find the event details here.

My online course, Write of Passage is live! 

Writing online is the fastest way to accelerate your career.

Unfortunately, many people don’t invest in their writing skills after they leave school. A couple years ago, I was squarely in that camp and wanted to learn how to write. I wasn’t satisfied with any of the solutions to this problem, so I created my own. Write of Passage presents a modern approach to writing. 

The course is intense, and by the end of it, you will have a collection of published articles, a way to distribute them, a personal website, and a repeatable system for sharing your ideas. These assets will be the foundation of your online presence for decades to come.

If you want to learn more, I’m hosting a live Q&A session tomorrow night. You can register here. 

On that note, it was great to see how fast so many Monday Musings subscribers enrolled in the course. I appreciate your support and look forward to writing together. 

Many of you asked for book recommendations about writing, and I responded with unconventional advice: Skip the usual books and learn copywriting. 

Copywriters are masters of the written word. They write with clarity and simplicity, which is exactly what readers on the internet are looking for. They write in specifics, not generalities. When they do, they get straight to the point. By writing in a persuasive, outcome-oriented (instead of academic) style, copywriters inspire action.

Copywriters rewrite and rewrite, and only hit publish once they’ve said what they wanted to say in the fewest possible words. There’s no fluff. In short, most people should emulate copyrighters instead of famous novelists.

The Boron Letters are an excellent place to start.

Write of Passage is divided into seven sections: 

1. The Age of Leverage

2. Make Your Serendipity Vehicle

3. Create Your Online Home

4. Set Up Your Distribution System

5. Learn to Write Clearly and Persuasively

6. Connect with Anyone

7. Build Your Personal Monopoly 

On that note, I have some links for you to explore: 

1. Write of Passage Website

2. Course Curriculum

If