Artists are losing work, wages, and hope as bosses and clients embrace AI

After the launch of ChatGPT sparked the generative AI boom in Silicon Valley in late 2022, it was mere months before OpenAI turned to selling the software as an automation product for businesses. (It was first called Team, then Enterprise.) And it wasn’t long after that before it became clear that the jobs managers were likeliest to automate successfully weren’t the dull, dirty, and dangerous ones that futurists might have hoped: It was, largely, creative work that companies set their sights on. After all, enterprise clients soon realized that the output of most AI systems was too unreliable and too frequently incorrect to be counted on for jobs that demand accuracy. But creative work was another story.

As a result, some of the workers that have been most impacted by clients and bosses embracing AI have been in creative fields like art, graphic design, and illustration. Since the LLMs trained and sold by tech companies have ingested countless illustrations, photos, and works of art (without the artists’ permission), AI products offered by Midjourney, OpenAI, and Google can recreate images and designs tailored to a clients’ needs at rates much cheaper than hiring a human artist. The work will necessarily not be original, and as of now it’s not legal to copyright AI-generated art, but in many contexts, a corporate client will deem it passable—especially for its non-public-facing needs.

This is why you’ll hear artists talk about the “good enough” principle. Creative workers aren’t typically worried that AI systems are so good they’ll be rendered obsolete as artists, or that AI-generated work will be better than theirs. Their fear is that clients, managers, and even consumers will deem AI art “good enough” as the companies that produce it push down their wages and corrode their ability to earn a living. (There is a clear parallel to the Luddites here, who were skilled technicians and clothmakers who weren’t worried about technology surpassing their skill, but the way factory owners used it to make cheaper, lower-quality goods that drove down prices.)

Sadly, this seems to be exactly what’s been happening, at least according to the available anecdata. I’ve received so many stories from artists about declining work offers, disappearing clients, and gigs drying up altogether, that it’s clear a change is afoot, and that many artists, illustrators, and graphic designers have seen their livelihoods impacted for the worse. And it’s ...