Monday Musings 3/25/19

Hey everybody, 

I’m thrilled to announce my new online course, Write of Passage. The goal of the course is simple: I’ll give you the tools to accelerate your career by writing online. 

Some background: My goal for 2019 is to help 1,000 people start writing. Writing online is the single best decision I’ve made in the last decade, and it’s led to every significant moment in my career. Jobs, clients, grants, speaking engagements, podcast appearances. You name it. 

Through my writing, I’ve received a grant from George Mason University, landed a job at an advertising agency in New York, found consulting clients, built an audience of more than 8,000 email subscribers, and attracted stellar guests for the North Star Podcast. I’ve met people from all sectors of the economy and every corner of the globe who share my passion for learning and intellectual exploration. 

Writing is the new resume. Whether you’re building a business, leading a project, or applying for a new job, writing is how you get attention.

Now, it’s time to share what I’ve learned with you.

Writing online is nothing like the kind of writing you do in school. In school, you analyze literature and write 5-paragraph essays. But on the Internet, you must communicate in a clear, simple and convincing manner. Based on this realization, I flipped traditional writing education on its head, and created a simple and proven roadmap for online writers to follow. 

Write of Passage is divided into seven modules:

1. The Age of Leverage

2. Make Your Serendipity Vehicle

3. Create Your Online Home

4. Set up Your Distribution System

5. Learn to Write Clearly and Persuasively

6. Connect with Anyone

7. Build Your Personal Monopoly

These are the seven essential elements of success for publishing written content online. 

By the end of the course, you’ll have (1) a repeatable system for writing consistently, (2) a collection of published articles, (3) a professional website, and (4) a method to distribute your ideas directly to friends and colleagues.

You’ll develop a fresh approach to writing. Writer’s block will become a thing of the past. No longer will you feel like you’re shouting into an empty room, with nobody listening. You’ll learn to leverage the information you’re already consuming and the thinking you’re already doing to create tangible knowledge assets that last forever. 

As you receive more and more feedback about which of your ideas are most valuable, you’ll refine your voice,