My best frameworks for product marketing, content marketing, and growth marketing

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We’ve taken on the big task of summarizing and highlighting the best MKT1 frameworks and concepts in a two-part Field Guide. This is part 2.

Why? Over the years of writing MKT1, what started as ad hoc commentary on how to actually do modern B2B startup marketing has evolved into something bigger—a connected set of frameworks, definitions, and resources. It’s become the MKT1 Method: a practical system for setting strategy, planning, executing effectively, and building marketing teams.

But as the system has grown, new MKT1 readers need a faster way to get introduced to the methodology. And MKT1 OGs need an easy place to get refreshed on MKT1 frameworks, and also something to share with their team to get them up to speed. The Field Guide was born.

In this newsletter:

This Field Guide breaks down the most frequently used (across my newsletters and advising) frameworks and methodologies at MKT1.

Part 1 (previous newsletter):

• 🧱 Foundation: High-level marketing strategy frameworks

• 🧭 Team-wide planning & process frameworks

• 🧑‍🔧 Team-building frameworks

Part 2 (this newsletter):

• 🎯 Product (and audience) marketing strategy frameworks

• ⛽ “Fuel” (aka brand & content) strategy frameworks

• 🚒 “Engine” (aka growth marketing) strategy frameworks

New tool for paid subscribers:

• An upgraded MKT1 template library is now live at mkt1.co/template-library

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