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What voters in every state think about Trump and prices

Deep Dives

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While “off” for my end-of-year “break” (it’s really more like a retreat; I use the time I get back by not writing 3x a week to solve coding problems and catch up on various administrative tasks), I have been making some improvements to the models I run using our monthly Strength In Numbers/Verasight polls. These models transform national polling data into estimates of state-level opinion, which can be very informative and enable more predictive commentary about elections (since elections in America happen at the state, not national, level). Some research suggests these models might also lead to better estimates of subgroup attitudes, rather than just taking crosstabs at face value.

These improvements should, in theory, help solve several hard problems in political polling today, and I have put some details about them at the end of this article. But today I want to write more about the results than the process, so let’s dig into the data:

The big story is this:

A -16 national net approval is a landslide electoral defeat

By now, we should all know that Donald Trump is very unpopular nationally, but what does that mean at the state level?

The charts below show estimated Trump approval (a) overall and (b) for his handling of inflation, for each state, combining all the interviews we conducted in 2025 (from May through November). Trump’s approval overall among adults is pretty abysmal (positive in just 11 states), but it’s downright catastrophic on inflation; Trump’s only positive rating is in Oklahoma.

To really underscore just how bad this is, consider that these maps look less like the results of the 2024 presidential election than the results in 1984, when Walter Mondale lost by 18 points to Ronald Reagan nationally:

And as

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