Welcome to the 847 newly Not Boring people who have joined us since 2025! Join 256,316 smart, curious folks by subscribing here:

And today, for the first time ever, you can pay while you’re there to get even more not boring.

Hi friends 👋 ,

Happy Tuesday! Happy New Year! And HAPPY not boring world LAUNCH DAY.

I’ve been looking forward to today for a long time, so without further ado…

Let’s get to it.

welcome to not boring world

Today, we’re launching not boring world: the paid section of not boring, where the world’s smartest founders, researchers, investors, creatives, and general geniuses, the ones I couldn’t hire as a full-time writer for a million bucks, write their best ideas.

Here’s the master plan.

Geniuses bring their genius ideas, I help write them. Call it a Cossay or a Joint or something. Whatever we call it, make it as easy to for busy practitioners to share their insights in the essay format those insights deserve as it is for them to spill them on a podcast.

We get all the geniuses in one place, and then we grow from there. This world is biological; your guess re: how it evolves is as good as mine. But it will, and I want you to be a part of it.

We are making a few bets. That ideas are meant to be written. That people who are out there doing things earn ideas you can’t find in LLMs. That the most biased narrator, the one betting his or her livelihood on his or her idea, is the most reliable narrator. That when it’s easier than ever to get mediocre outputs on-demand, the best thing you can feed your brain is high-quality inputs from high-quality people.

That the future can be full of both means and meaning, and that we can create the home for this good future online. A place that’s smart and weird and, hopefully a little magical.

I mean, it’s a newsletter, so we’ll see. But that’s what I’m going for.

Something that I keep writing about because I think it’s really important and becoming even more important is differentiation: doing the thing that only you can uniquely do.

not boring world is that, for me.

It is a bet on the written word when everyone is going all-in on video.

It combines two of my favorite things