← Back to Library

If You've Been Thinking About Subscribing to Premium...

Deep Dives

Explore related topics with these Wikipedia articles, rewritten for enjoyable reading:

  • Black Friday (shopping) 1 min read

    The article uses Black Friday as the promotional hook for the subscription discount. Understanding the history and psychology of Black Friday shopping—from its origins in Philadelphia traffic jams to becoming a global retail phenomenon—provides context for why this timing matters for subscription businesses.

  • Psychological safety 13 min read

    Kent Beck explicitly states his mission is helping 'geeks feel safe in the world.' Psychological safety is a well-researched concept in organizational behavior, pioneered by Amy Edmondson, that explains why feeling safe enables learning, creativity, and admitting mistakes—exactly what Beck describes in his Chat community.

  • Open-notebook science 15 min read

    Beck describes 'working through questions in public' with messy, unpolished thinking. Open notebook science represents this same philosophy in research—sharing work before it's finished. This concept illuminates why creators increasingly share rough drafts and thinking processes rather than polished outputs.

I wasn’t going to do this.

Then I realized: if you’ve been reading along & thinking “yeah, maybe I should pay for this,” Black Friday is probably when you’re thinking about it. So.

$180/year annual plan through December 1st.

Normally $250.

What am I doing here

My mission is to help geeks feel safe in the world. Right now that means figuring out what safety looks like when the machines can code.

I don’t have answers yet. I have a lot of questions & I’m working through them in public. Paid subscribers get to watch that happen & shape it:

Chat is where the real work happens. You bring a problem. I try to help. Sometimes I can. Sometimes I learn something I wouldn’t have noticed on my own.

Essays go out early to paid folks. Messy thinking about responsibility, coherence, what changes when speed increases by 10x. These pieces aren’t polished. That’s the point.

Weekly Thinkies. Habits of creative thought. I used to think I was just “creative.” Turns out most of my ideas come from identifiable thinking patterns. I’m teaching those.

People who show up in Chat ask real questions & admit when they’re stuck. That’s where the good conversations happen.

If you’re thinking about it…

This is the lowest I’ll go on annual pricing. If something here has helped you think differently about your work, come join us.

Read full article on Software Design: Tidy First? →