We saw the future of B2B marketing...here are the takeaways

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Hopefully, you’ve heard: I hosted a 4-hour virtual Gen Marketer Summit with 500 of you and 11 speakers from companies including Profound, Primer, Framer, Unify, Tofu, Closing Media, Clay, Stripe, and OpenAI in December.

The focus of the event was how to uplevel for the AI era by becoming a Gen Marketer (a term I coined last year).

During the Summit, I felt like I got a glimpse into the future, watching speakers show off the latest AI products and talk about how they are upleveling their teams to handle the AI shift.

And after talking with every speaker, watching the live reactions, and reading hundreds of questions in the chat, I got even more clear on what actually matters heading into the new year. I personally became more confident that “Gen Marketer” isn’t simply a new job title, but a baseline skillset all marketers need.

Since then, a few ideas—let’s call them “mantras”—have been buzzing in my head. So, this newsletter isn’t going to recap the event in full (because you can watch it here, and paid subscribers can get the slides from my keynote here). Instead, I want to focus on what stood out after the event (and trust me, I did a lot of reflection on the event because afterwards I was stuck inside with a flu-like situation for 10 days!)

In this newsletter

Here are 3 marketing “mantras” for the new year that came directly from speakers. I think they’re great reminders, whether you came to the event or not:

1. Being a generalist doesn’t mean being mid at everything

2. With new GTM tools, there’s no excuse for Random Acts of Marketing

3. The new bar: “Learnings per minute” for your audience

This newsletter covers what we mean by each of these phrases, why it matters, and gives you clips and quotes to dive deeper into each.

Watch the event replay

Here are the recordings if