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Your Loneliness Was a Design Decision Made by Your Enemy

Deep Dives

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The best days of my life, I barely notice my phone. If I spend the day out in the world, I forget that I have social media accounts that I could be checking, news I could be doomscrolling. The best days of my life, I’m usually, but not always, with people (or my dog, who counts as people) and it simply doesn’t occur to me to look at a tiny screen. Some of the best days of my life are spent in my hammock reading print books.

I think everyone I know has the fantasy of destroying their phone or their computer. Everyone has a different but oddly specific way they’d do it: smash it with a rock, throw it off a skyscraper, set it on the train tracks. Myself, and I know this isn’t environmentally friendly, I imagine myself on a tiny sailboat somewhere on the ocean (even though I don’t sail) and I cast my devices overboard. I don’t want to just destroy my phone or my computer, I want to sacrifice these machines to the gods of the ocean.

We have these thoughts, but we’re mistaken about why we have them. Most of the time, when I’m imagining the depths swallowing my phone, I think it’s because I want to disappear from society, that I want to leave the world of people behind. I want to set the computer on the tracks and then walk into the woods, forever.

The thing is, I’m doing that fantasy wrong, even in my own head. We’ve decided somehow that our phones, with their promise of constant interconnectivity, are representations of people, of society, of community. We think we want to be done with our phones because we want to be done with people. But that’s simply not the case. What we wish to be done with are hollow, disconnected interactions. We wish to be done with notifications and engagement. If socializing were food, we want a meal but we’re given empty calories.

Because nearly (but not all of) the entire online ecosystem is designed not to bring us together, but to keep us apart.

That’s not an accident. It was designed that way. It was designed that way by our enemies.


I know it’s easy to blame all our problems on capitalism, but this is a problem created by capitalism.

Sacrifice, as I understand it (related to me by ...

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